Myriad orcad capture viewer6/13/2023 Stetson estimates that Goose Ridge’s artist labels run approximately 50% more than their standard labels. “Because we use our small lot reserve wines for our Cellar Select Artist Series collection, the production costs for both winemaking and packaging are higher compared to other wines in our brand portfolio,” says Tiffany Stetson, general manager of DTC sales at Goose Ridge Estate Vineyard and Winery in Washington State. Winemakers admit that fine wine art labels cost more to produce than regular labels. When weighing the myriad of costs associated with wine production, wine producers share whether artist series wine labels turn a more significant profit. But what about the growing trend in artist series wine labels? According to a 2019 article in Frontiers on Psychology, wine labels influence consumer choices. Perusing the shelves of a wine shop, it’s not surprising that consumer attention veers toward a splash of unexpected color or an eye-catching illustration.
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